AZ Leads
AZ Leads is a nonprofit accelerating access to high-quality K-12 schools for underserved Arizona communities. They needed a identity system and web presence that amplified their commitment to student's education and empowered them to affect change throughout the state.
Year
2022
Scope
Branding, Web Design
Timeline
8 weeks
Identity Development & Web Design
The brand system and website were strategically designed to rise above partisan debates—using student-centered imagery, a primary color inspired palette, and outcome-focused messaging that united rather than divided stakeholders.
