Have a Game Plan
The American Gaming Association (AGA) sought to demonstrate their commitment to responsible gambling habits by launching "Have a Game Plan" – a new initiative making resources and information readily available for those seeking to practice responsible gambling habits.
Year
2023
Scope
Branding, UI, Visual Design
Timeline
8 weeks
Identity Development & Web Design
Drawing on the visual language of sport as a driver of culture, I developed a brand identity system for Have a Game Plan that spoke to the campaign's persona of responsible fun, sportsmanship, and thoughtful planning. I used this idnetity system to lead the visual design of the Have a Game Plan web platform from UX to launch.
