Super Ideal
Super Ideal is a film production studio focused on the exuberant celebration of the raw, bizarre, and profound qualities of human nature. Bridging the gap between anarchist contrarianism and curated professionalism, Super Ideal needed a brand identity system that could live in both worlds and make it all look effortless while doing so.
Year
2025
Scope
Branding
Timeline
8 weeks
Identity System Development
Drawing inspiration from risograph printing – a cult-status, outdated form of printmaking now beloved by underground masters of their craft – I developed an identity system that stradled the line between bespoke DIY and established curation.
