WonderKid
Wonderkid is a wild ride back to the late-70s era of good times and great food. The restaurant/bar needed a brand identity system that transported patrons to an era filled with fast cars and good times. The challenge came with how build an identity system robust enough to translate such a specific era of Americana into the modern age while making it all feel effortless and lived-in.
Year
01.25
Scope
Branding
Timeline
8 weeks
Identity System Development
Using an in-depth research and development process, I development a living library of brand assets, social media templates, website themes, menus, and promotional materials that created an entire ecosystem for the restaurant to exist within. Authenticity is king with period-pieces so everything Wonderkid touched had to ring true to the era and speak directly to their brand ideals.
